The Evolution of Third Spaces in Malawi

Fostering Community and Tourism

Maryam Kaisi      Updated on 21 November 2024 | 10:43 AM GMT+2     

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Animated Image showing Third Spaces in Malawi

For the longest time, bars, taverns, community grounds, and churches have served as quintessential third spaces for Malawians. These are where strangers become friends, friendships deepen, love blossoms, and business deals are sealed—often over a Carlsberg or a shared word of God. However, in the past five years, the landscape has evolved. Cafes, gardens, and gyms have emerged, adding a modern twist to the social fabric of Malawi, a country known for its stunning lake and friendly people.

Understanding Third Spaces

Third spaces are informal settings for free social interaction, existing outside of the home (the first space) and workplace (the second space). They are essential for fostering community, creativity, and collaboration. But how are Malawians currently utilizing these spaces?

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Animated image demonstrating Sunday Soiree

Community Engagement

Malawians have a strong sense of community, and building social ties is paramount—even with strangers met in a park. In a recent online survey I conducted with 115 respondents, an impressive 89.8% reported using third spaces for social activities, such as dining, watching sports, and enjoying time with friends and family. Additionally, 22.6% use these spaces for work, 16.8% for reading, and 14.8% for exercise.

Expanding the Possibilities

While Malawians are embracing third spaces, there is so much more that can be done to ensure their continuity and vibrancy. Here are a few ideas for maximizing the potential of these communal areas:
    1. Promoting Social Interaction and Networking
    Initiatives like the ‘Sunday Soiree’ bring together people passionate about food, arts, and networking. Such gatherings create a relaxed environment for individuals to connect, share ideas, and enjoy each other's company. I highly recommend participating in these events and maybe more investments it is to ensure its sustainability.
    2. Fostering Learning and Skill Development
    Malawi has been trying to promote a reading culture among school-going children, and yet this is only encouraged in school settings and not beyond that. Malawi has 16 national libraries which some are in operational and the remaining ones are underutilized. They could be transformed into educational hubs by hosting language classes, coding boot camps, and financial literacy workshops, making learning accessible to a broader audience. Informal learning opportunities can make reading and education enjoyable and engaging.
    Additionally, third spaces can provide activities for children, allowing them to explore creative kits while learning valuable skills. Parents can drop off their kids for a few hours, allowing them to socialize and learn in a safe environment.

Personal Experiences with Third Spaces

Paul: “My experiences in Malawi and other countries highlight the importance of these communal areas. In Kenya, coffee and tea shops are often located in bustling business districts, making them accessible for meet-and-greets. The lively atmosphere contrasts with the quieter vibe often found in Malawi's spaces. A mix of age groups in clubs and entertainment zones creates a dynamic social environment, especially during sports events.”

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Paul shares visuals of his travels, contrasting Kenya's bustling coffee shops with Malawi's serene cafés and vibrant social scenes

Enoch, “Traveling through various countries has further opened my eyes to the unique roles that third spaces play. In Athens, Greece, I marveled at the ancient Acropolis while enjoying modern parks filled with life. Friendship Square Park in Addis Ababa, Ethiopia, and the Avondale shopping mall in Harare, Zimbabwe, were vibrant centers for socializing and community engagement. In Malawi, the Amaryllis Hotel in Blantyre offered luxury alongside a welcoming atmosphere. Each of these places illustrated how different cultures create environments that foster connection and relaxation.”

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Enoch captures his journey, showcasing Greece's ancient Acropolis, Ethiopia's lively parks, Zimbabwe's bustling malls, and Malawi's welcoming luxury.

Government Initiatives to Boost Local Tourism

To capitalize on the potential of third spaces, the government of Malawi can adopt several strategies:
    1. Investment in Infrastructure:
    Enhancing the infrastructure of third spaces, such as community centers and libraries, can make them more appealing to domestic tourists. This includes improving facilities, activities, accessibility, and safety measures.
    2. Support for Local Events:
    Sponsoring cultural festivals, craft fairs, and weekend gatherings can draw both locals and tourists, showcasing the region’s unique traditions and talents.
    3. Partnerships with Local Entrepreneurs:
    Collaborating with local artisans, chefs, and tour operators can promote local businesses within third spaces. This could involve providing grants or incubator programs to help develop tourism-related services.
    Cultural and Language Exchange Programs:
    Encouraging cultural exchange programs can enrich the local tourism experience. Offering short sessions focused on local languages alongside English for international tourists can create a more inclusive environment.

Conclusion

As third spaces in Malawi continue to evolve, their potential to strengthen community ties and promote local tourism is immense. By embracing these areas as hubs of social interaction, learning, and cultural exchange, Malawians can enhance their vibrant social fabric while drawing in visitors eager to experience the warmth and richness of their culture.

References

  • Conti, A. (n.d.). Do yourself a favor and go find a ‘third place’: We need physical spaces for serendipitous, productivity-free conversation. The Atlantic. https://www.theatlantic.com.
  • McGowan, E. (2024, September 25). What is a third place? (And why you should have one). The Good Trade. Retrieved from https://www.thegoodtrade.com.



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